Brand assets
The V.PS logo, mark and palette. Every file comes as SVG, PNG and lossless WebP. Use them as they are.
Color
Two canvases and one accent. White for the catalogue, black for the story, and a single yellow that only ever means “act here”.
Sunlight Yellow
#FFED00
The single accent. Reserved for primary actions, always with black text on top.
Black
#000000
Ink on the white canvas, and the storytelling bands the catalogue sits between.
White
#FFFFFF
The catalogue canvas. Most of the site is black on white.
Yellow Deep
#E6D200
Hover and pressed states of the accent. Never a resting color.
Type
IBM Plex Sans
Everything: headlines, body, buttons. Weights 400 to 700, nothing lighter.
Space Mono
Numbers that matter: prices, specs, airport codes, hostnames. Never for prose.
Usage
Do
- Pick the variant with more contrast against your background.
- Scale the SVG to any size; it stays sharp.
- Give the logo clear space of at least the height of the V.
- Use the mark where a square avatar fits better than the full logo.
Don't
- Stretch, rotate, skew or otherwise distort the proportions.
- Recolor, redraw or respace the letterforms.
- Add gradients, outlines, shadows or other effects.
- Use the logo to imply a partnership or endorsement that does not exist.
Need a format or lockup that isn't here? Get in touch.